Question: What is the role of strategic brand analysis in building
What is the role of strategic brand analysis in building strong brands?
Answer to relevant QuestionsTo what extent are the SBU strategy and product strategy interrelated? How can a company combine the strengths of global brands with the need to adapt to local market requirements in a multinational operation? Discuss some of the important strategic issues facing a drug manufacturer in deciding whether to distribute veterinary prescriptions and over-the-counter products through veterinarians or distributors. Why might a manufacturer choose to enter a conventional channel of distribution? Suppose a firm is considering changing from a low-active price strategy to a high-active strategy. Discuss the implications of this proposed change.
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