What is the role of strategic brand analysis in building strong brands?
Answer to relevant QuestionsTo what extent are the SBU strategy and product strategy interrelated? How can a company combine the strengths of global brands with the need to adapt to local market requirements in a multinational operation? Discuss some of the important strategic issues facing a drug manufacturer in deciding whether to distribute veterinary prescriptions and over-the-counter products through veterinarians or distributors. Why might a manufacturer choose to enter a conventional channel of distribution? Suppose a firm is considering changing from a low-active price strategy to a high-active strategy. Discuss the implications of this proposed change.
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