Question: What justification is there for conducting a marketing audit in
What justification is there for conducting a marketing audit in a business unit whose performance has been very good? Discuss.
Relevant QuestionsCorporate Social Responsibility for Competitive Advantage. Summarize the reasons why companies are adopting corporate social responsibility initiatives. What arguments support the pursuit of social initiatives by business ...Suppose you have been appointed to the top marketing post of a corporation and the president has asked you to explain market–driven strategy to the board of directors. What will you include in your presentation? Examine the relevance of market orientation as a guiding philosophy for a social service organization, giving particular attention to user needs and wants. Discuss how a small company (less than $1 million in sales) should analyze its competition. Examination of the various areas of a strategic marketing audit shown in Exhibit 15.6 would be quite expensive and time-consuming. Are there any ways to limit the scope of the audit?
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