What key implication does the channel manager need to think about with regard to franchise channels when designing marketing channels?
Answer to relevant QuestionsSnap-on Tools is the franchisor for a unique business format franchise that uses franchisees in mobile vans to sell high quality tools and equipment to professional mechanics. The franchisees bring the tools and equipment to ...Franchise channels are just a particular type of marketing channel. Discuss this statement. Briefly discuss the five generally acknowledged distinguishing characteristics of services in terms of contrasts between services and products. Late one Thursday afternoon George Mitchell went to the airline ticket counter of a major carrier that had recently launched an ad campaign challenging customers to “find out how good we really are.” Mitchell needed to ...Briefly discuss the channel design paradigm presented in Chapter 6 in terms of its application to the design of international marketing channels.
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