Why does the channel manager need a familiar-ity with some of the behavioral processes occurring in the channel?
Answer to relevant QuestionsDiscuss the distinction between conflict andcompetition in the marketing channel. Discuss some of the means available to the channel manager for detecting channel conflict. Do you think they would be practical to use in the real world? As part of the U.S. government-initiated and supervised bankruptcy reorganization of Chrysler Corp., almost 800 Chrysler dealerships were terminated. Many of those dealers felt that the forced closings by Chrysler of their ...Can a manufacturer automatically decide that distribution is of vital importance to the firm and should be an integral part of its strategic plan? Milwaukee is a famous name in industrial quality power tools. Its products are renowned for their rugged design and reliability. Most of its products are sold through wholesalers (industrial distributors) to a wide variety ...
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