What type of communication medium would you use to conduct the following surveys? Why? a. Survey of

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What type of communication medium would you use to conduct the following surveys? Why?

a. Survey of the buying motives of industrial engineers

b. Survey of the satisfaction levels of hourly support staff

c. Survey of television commercial advertising awareness

d. Survey of top corporate executives

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:44 AM

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What type of communication medium would you use to conduct the following surveys? Why? a. Survey of

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a A personal interview conducted by a professional interviewer is probably the most likely type of c...View the full answer

Business research methods

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