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What combination of standardized services would you use to monitor the effects on your existing cereal brands

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What combination of standardized services would you use to monitor the effects on your existing cereal brands when a new cereal brand is being introduced? Why? Would you use the different services to monitor trial and repeat purchases of the new cereal product in a test market?
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The Nielsen Store Audit Report could be used to measure the sales and distribution figures for the n...View the full answer


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Shehar bano
I have collective experience of more than 7 years in education. my area of specialization includes economics, business, marketing and accounting. During my study period I remained engaged with a business school as a visiting faculty member and did a lot of business research. I am also tutoring and mentoring number of international students and professionals online for the last 7 years.
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Marketing Research

Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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