What type of pricing strategies and tactics are airlines using given their base ticket price for the

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What type of pricing strategies and tactics are airlines using given their base ticket price for the seat plus additional fees for everything else? What other creative additional fees might they charge in the future?

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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Question Posted: Aug 22, 2015 03:25 AM

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What type of pricing strategies and tactics are airlines using given their base ticket price for the

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