When discussing the creative advertising style known as unique selling proposition, or USP, it was claimed that

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When discussing the creative advertising style known as unique selling proposition, or USP, it was claimed that in many respects the USP style is the optimum creative technique. Explain whether you agree or disagree with this assertion.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:41 AM

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When discussing the creative advertising style known as unique selling proposition, or USP, it was claimed that

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With the unique selling proposition USP approach an advertiser makes a sup...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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