When discussing the creative advertising style known as unique selling proposition, or USP, it was claimed that in many respects the USP style is the optimum creative technique. Explain whether you agree or disagree with this assertion.
Answer to relevant QuestionsSeveral examples of brand image advertisements were offered in the chapter. Identify two additional examples of advertisements that appear to be using the brand image, or transformational, creative style. Identify several TV commercials or magazine ads that use sex appeals. Describe each advertisement and then explain whether an appeal to sex is appropriate or inappropriate for the brand. You have probably seen a number of public service announcements along the lines described in the fear appeals section to discourage drinking and driving. In your opinion, is this form of advertising effective in altering the ...Based exclusively on the data in question 13, if you were an advertiser deciding whether to advertise your brand just to people aged 18 to 24, just to the 25-to-34 age group, or to both age groups, what would be your ...As noted in the text, some observers have gone so far as to claim that traditional advertising is on its deathbed and will eventually be supplanted by online advertising. What are your views on this?
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