While a very effective medium, direct marketing also has a number of distinct disadvantages. Discuss some of these, and what marketers could do to decrease them.
Answer to relevant QuestionsAs noted in the text, a number of home shopping channels now offer a variety of upscale products. Discuss reasons why you think this will work to their advantage. Are there any disadvantages to this strategy?Explain why digital catalogs will not drive the traditional catalog into extinction. Cite some of the advantages of maintaining a traditional print catalog.Discuss why mobile has become an attractive medium for advertisers. Provide examples of how companies have used mobile.Discuss how the Internet and the growing popularity of social media such as Face book and Twitter are impacting marketers’ use of sales promotion.Research studies have indicated that cause marketing can actually lead to an increased intention to purchase a brand. Explain why this is the case and provide examples that you feel may pertain.
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