Why are forward-looking marketing metrics important to a business like Starbucks?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:13 AM

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Why are forward-looking marketing metrics important to a business like Starbucks?

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Forwardlooking metrics such as customer satisfaction and intentions to re...View the full answer

Market Based Management

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