Why do many department stores seek a markup of about 30 percent when some discount houses operate

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Why do many department stores seek a markup of about 30 percent when some discount houses operate on a 20 percent markup?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:39 AM

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Why do many department stores seek a markup of about 30 percent when some discount houses operate

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Many department stores have high costs due to the services ...View the full answer

Essentials of Marketing

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