Why is it important for a firm to study and understand the external environment?
Answer to relevant QuestionsWhat are the differences between the general environment and the industry environment? Why are these differences important? What is the importance of collecting and interpreting data and information about competitors? What practices should a firm use to gather competitor intelligence and why? What is value? Why is it critical for the firm to create value? How does it do so? How is Zappos’ organizational culture creating value? How is Starbucks managing its relationship with customers?
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