A sample of 14-year-old schoolchildren is asked if they have ever smoked a cigarette. The students are

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A sample of 14-year-old schoolchildren is asked if they have ever smoked a cigarette. The students are asked to respond orally in the presence of other students. What types of error might enter into this process?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:35 AM

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A sample of 14-year-old schoolchildren is asked if they have ever smoked a cigarette. The students are

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A social desirability bias will most likely occur but perhaps not in the direction one ...View the full answer

Essentials of Marketing Research

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