Why is target audience selection the critical first step in formulating a media strategy?
Answer to relevant QuestionsA TV program has a rating of 17.6. With approximately 114.7 million television households in the United States as of 2012, what is that program’s CPM if a 30-second commercial costs $600,000? Now assume that an ...Contrast the term reach with its related terms net coverage and unduplicated audience. Television commercials are tested in various stages of completion, including storyboards, animatics, photomatics, ripamatics, liveamatics, and finished commercials (see IMC Focus). What reservations might you have concerning ...PACT principle 2 states that a good copytesting system should establish how results will be used in advance of each copy test. Explain the specific meaning and importance of this copytesting principle. Construct ...Assume you are a buyer for a large supermarket chain and that you have been asked to speak to a group of marketing students at a nearby university. During the question-and-answer session following your comments, a student ...
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