Why is the message frequency for a marketing communication considerably lower than the number of messages sent?

Question:

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

See More Books

Question Posted: Mar 18, 2016 05:08 AM

See More Questions

Define integrated marketing communication and explain its approach to audience, media, and message.
Why is marketing communication important for communicating value to consumer?
Why do marketers evaluate their advertising and marketing communication programs?
Which of the following statements is FALSE about illusory correlations: An illusory correlation refers to the tendency to perceive two things as being related when they are not, or being more...
Luke Morrison opened Lukes Corner, a small day care facility, just over 2 years ago. After a rocky start, Lukes Corner has been thriving. Morrison is now preparing a budget for November 20X7. Monthly...
Your text includes discussions on "People, Planet and Profit". According to your text, "sustainable business practices present numerous issues for management and managerial accountants". According to...
Determine an expression for the vorticity of the flow field described by \[ \mathbf{V}=-x y^{3} \hat{\mathbf{i}}+y^{4} \hat{\mathbf{j}} \] Is the flow irrotational?
Compare Mintzbergs notion of crafting strategies with this textbooks notion of gathering and assimilating information to formulate strategies.
Serving at a speed of 170 km/h, a tennis player hits the ball at a height of 2.5 m and an angle below the horizontal. The service line is 11.9 m from the net, which is 0.91 m high. Find the angle ,...
Suppose the demand (in thousands) for a toaster is given by 100p 2 , where p is the price in dollars charged for the toaster. a. If the variable cost of producing a toaster is $10, what price...
When should a business use a combination of pulsing and heavy-up marketing communications?
Why will a business's market share be lower if it is not effective with both pull and push marketing communications?
Shown in Fig. P3.7-12 is the output of a data hold that clamps the output to the input for the first half of the sampling period, and returns the output to a value of zero for the last half of the...
The city of Animaltown has built a new bridge across the river separating the two halves of the city for use by its residents. It is trying to decide whether to impose a toll and, if so, how much to...
_____________ refers to the avoidance of checking email, sending text messages, watching television, or answering the phone.
Differentiate the direct and indirect transfer of savings to users of funds.
Develop a yield curve and contrast positive and negative yield curves.
Define money and determine how the money supply is measured.
In Exercises use integration by parts to verify the reduction formula. Ss sec" x dx = 1 n- 1 sec 2 x tan x + n n 2 1 - sec-2 x dx
A bubble-point liquid feed is to be distilled as shown in Figure. Use the Edmister group method to estimate the mole-fraction compositions of the distillate and bottoms. Assume initial overhead and...
Examine the company examples in the METRICS APPLICATION concerning uses of marketing dashboards. What are the possible limitations to the dashboard concept?
Visit the web site for 1-800-flowers (www.1800flowers.com). How does this company employ its web site to adapt to a constantly changing environment?
Enter the phrase marketing implementation into your search engine and review the first 20 sites indicated. View several of those representing consultants and agencies offering products and services...
What strategies might you use to implement the personal change needed to support organizational change? What is the relevance of unity consciousness in organizational leadership, communications, and...
Recognizing the literature (and its limitations) for conveying policing organization, management, and change - what management/organizational changes are needed in policing today? Why? How do we set...
How do organizations effectively navigate the complexities of organizational change, integrating advanced change management methodologies to mitigate resistance and foster sustainable transformation?

Why is the message frequency for a marketing communication considerably lower than the number of messages sent?

Question:

Step by Step Answer:

There are many reasons With regard to electronic com...View the full answer

Market Based Management

Students also viewed these Marketing questions