Why might a manufacturer choose to enter a conventional channel of distribution?
Answer to relevant QuestionsDiscuss what is meant by channel migration and the issues that a manufacturer faces in dealing with migration issues. Visit the Oracle.com website. Discuss how Oracle considers price in the information provided for its business process software suite. Real estate brokers typically charge a fixed percentage of a home’s sales price. Advertising agencies follow a similar price strategy. Discuss why this may be sound price strategy. What are the arguments against it from ...Discuss how Godiva Chocolatier’s website (www.godiva.com) corresponds to the brand image portrayed by its retail stores. What are the promotion objectives that Godiva’s management seems to be pursuing on the website? Coordination of advertising and personal selling strategies is a major challenge in large companies. Outline a plan for integrating these strategies.
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