Why should small businesses consider indirect channels of distribution for their products? Why involve intermediaries in distribution at all?
Answer to relevant QuestionsWhat major considerations should be factored into decisions regarding the structuring a channel of distribution.1. What distinguishes Graeter’s Ice Cream from other ice cream makers and makes its products desirable to consumers?2. While its ice cream was a success from the start, what innovations has the company made to sustain its ...If a firm has fixed costs of $100,000 and variable costs per unit of $1, what is the break-even point in units, assuming a selling price of $5 per unit?Discuss the advantages and disadvantages of each approach to budgeting funds for promotion.What risks are Barna and Beauchamp taking by giving away samples every month?
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