Will consumers accept or reject the notion of delivering advertising messages via cell phones and other portable devices? Examine the issues surrounding this emerging practice and formulate a position on the matter.
Answer to relevant QuestionsIs it possible to launch a new product using online communications as the primary medium for creating awareness and interest? What strategies would be necessary to make such a plan work? Briefly describe the following trade promotion terms: a) Spiff b) Dealer premium c) Collateral materials d) Point- of- purchase material Assume you are a brand manager launching a new snack food or confectionary product. What balance would you recommend among consumer promotion, trade promotion, and media advertising? What specific sales promotion activities ...What are the essential differences between media advertising and public relations communications? What is your opinion of the newer PR techniques such as product placement, product seeding, and social media communications? Will these techniques continue to grow in importance as PR tools? Review the IMC Highlight: Special ...
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