Assess how consumer goods marketing organizations are using social media communications to their advantage. Can it be an effective medium for building relationships with customers?
Answer to relevant QuestionsWill consumers accept or reject the notion of delivering advertising messages via cell phones and other portable devices? Examine the issues surrounding this emerging practice and formulate a position on the matter. How do trade allowances, performance allowances, and cooperative advertising funds complement each other when implementing a trade promotion plan? What elements contribute to the success of a contest offer? Automobile manufacturers have used rebate programs for years to provide consumers with an incentive to buy (and buy now!). Is this an effective sales promotion strategy? Conduct some secondary research on rebate incentives ...Considering the nature of the business environment today, do you think that public relations will play a more significant role or less significant role in future marketing communications strategies? State your position and ...
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