With direct-response promotion, customers provide feedback to marketing communications. How can a marketing manager use this feedback

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With direct-response promotion, customers provide feedback to marketing communications. How can a marketing manager use this feedback to improve the effectiveness of the overall promotion blend?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:36 AM

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With direct-response promotion, customers provide feedback to marketing communications. How can a marketing manager use this feedback

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The use of directresponse promotion often involves a building up process For example the d...View the full answer

Essentials of Marketing

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