You have a location-based app such as Foursquare on your GPS-enabled smartphone that tells you about a

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You have a location-based app such as Foursquare on your GPS-enabled smartphone that tells you about a discount at your favourite restaurant. How does this reflect the convergence of real and digital worlds?

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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Dec 07, 2017 03:08 AM

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You have a location-based app such as Foursquare on your GPS-enabled smartphone that tells you about a

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The fact that Foursquare captures your personal chara...View the full answer

Marketing

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