1. Jeff wonders if L'Experience Flicit Restaurant is more appealing to women that it is to men...

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1. Jeff wonders if L'Experience Félicité Restaurant is more appealing to women that it is to men or vice versa. Perform the proper analysis, interpret it, and answer Jeff's question.

2. With respect to the location of L'Experience Félicité Restaurant, is a waterfront view referred more than a drive of less than 30 minutes?

3. With respect to the restaurant's atmosphere is a string quartet preferred over a jazz combo?

4. What about unusual entrees versus unusual desserts?

5. In general, upscale establishments are more appealing to higher income households, than they are to lower income households. Is this pattern the case for L'Experience Félicité Restaurant?

6. Jeff and Cory speculated that the different geographic areas that they identified by Zip codes would have different reactions to the prospect of patronizing a new upscale restaurant. Are these anticipated differences substantiated by the survey? Perform the proper analysis and interpret your findings.

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Marketing Research

ISBN: 978-0134167404

8th edition

Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush

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