1. What function or functions does Mei Lis attitude toward the advertisements that line the street where...
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2. Using the psychoanalytic approach to motivation, how does Mei Li deal with the advertisements that surround her?
3. What effect do these Western ads appear to be having on the self-concept of Chinese consumers?
4. What part does the perception process play in Mei Li’s reaction to the make-up advertisement?
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1 First of all her attitude adopted from her fatherthat the ads will corrupt her education and family responsibilityplays a utilitarian function in th...View the full answer
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