If you decide whether you want to see a new movie or television program on the basis

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If you decide whether you want to see a new movie or television program on the basis of the “coming attractions” or television commercial previews, are you using a sampling technique? A scientific sampling technique?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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