Assume you are doing exploratory research to find out students opinions about the purchase of a new
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Assume you are doing exploratory research to find out students’ opinions about the purchase of a new digital music player. What information would you need to collect? What types of questions would you use? Suggest six to eight questions you would ask and indicate in what sequence you would ask them. Pretest the questions on a sample of students from your class.
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Essentials of Marketing Research
ISBN: 978-0078028816
3rd edition
Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau
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