Assume you are doing exploratory research to find out students opinions about the purchase of a new

Question:

Assume you are doing exploratory research to find out students’ opinions about the purchase of a new digital music player. What information would you need to collect? What types of questions would you use? Suggest six to eight questions you would ask and indicate in what sequence you would ask them. Pretest the questions on a sample of students from your class.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Essentials of Marketing Research

ISBN: 978-0078028816

3rd edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau

Question Posted: