Are promotions able to reverse a brands temporary sales decline and/or a permanent sales decline? Be specific.

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Are promotions able to reverse a brand’s temporary sales decline and/or a permanent sales decline? Be specific.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:46 AM

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Are promotions able to reverse a brands temporary sales decline and/or a permanent sales decline? Be specific.

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First sales promotion incentives cannot make up for an inherently inferior or overpriced product Sec...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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