As companies begin to replace functions with processes, what are the possible effects on organizational designs?
Answer to relevant QuestionsVisit the websites of fashion clothing companies Zara (www.zara.com) and H&M (www.hm.com). What do these sites tell you about the targeting and positioning strategies being pursued by these companies? What characteristics would you seek in a candidate for a global account management position? What are possible internal and external changes that may require changing the marketing organization design? Visit the web site for 1-800-flowers (www.1800flowers.com). How does this company employ its web site to adapt to a constantly changing environment? Selecting the proper performance criteria for use in tracking results is a key part of a strategic evaluation program. Suggest performance criteria for use by a fast-food retail chain to monitor strategic marketing ...
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