Assume you are assisting Nokia in determining information needs for monitoring its cell phone targeting and positioning strategies. What are your recommendations?
Answer to relevant QuestionsWhat factors are important in selecting a market target? Describe a positioning concept for three different brands/products that corresponds to functional, experiential, and symbolic positioning. Discuss the major factors that encourage the formation of strategic partnerships among companies. To what extent is it reasonable for a partner organization to attempt to exert control over your strategic choices in areas not part of the alliance or joint venture? Visit the Hennes & Mauritz website and compare H&M’s product offerings with those offered by Gap (www.gap.com).
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