Briefly describe the major categories of variables that should be considered when evaluating alternative channel structures.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:03 AM

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Briefly describe the major categories of variables that should be considered when evaluating alternative channel structures.

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In evaluating alternative channel structures the channel manager should consider six categories of v...View the full answer

Marketing Channels

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