Question: Briefly describe the major categories of variables that should be
Briefly describe the major categories of variables that should be considered when evaluating alternative channel structures.
Answer to relevant QuestionsDiscuss the three dimensions of channel structure that should be considered in developing alternative channel structures. Marketing channels should be designed to make products and services conveniently available to customers, how, when, and where they want them. This is exactly what several franchises such as Cousins Submarines Inc., Tasti ...Discuss several sources that the channel manager can use to help locate prospective channel members. John Paul Mitchell Systems, Inc., a manufacturer of specialized high-quality hair care products, has made it a policy to sell its products only through “hair care professionals.” Only better beauty salons and specialty ...The market behavior dimension was broken down into four subdimensions in this chapter. Define each of these subdimensions.
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