Can you develop a tracking survey for the Mayo Clinic? How might it differ from the McDonald’s tracking survey?
Answer to relevant QuestionsApply the categorization model to a product category other than beverages. How do consumers make decisions whether or not to buy the product, and how do they arrive at their final brand decision? What are the implications ...What are some other examples of slogans not listed in the chapter that make strong contributions to brand equity? Why? Can you think of any “bad” slogans? Why do you consider them to be so? Critique the Rolex brand audit in Brand Focus 8.0. How do you think it could be improved? What do you think of the Interbrand methodology? What do you see as its main advantages and disadvantages? Try to think of additional examples of brands that adopted either a back-to-basics or reinvention revitalization strategy. How well did they work?
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