Can you identify any other advantages or disadvantages with the comparative methods?
Answer to relevant QuestionsCan you think of anything that cannot be branded? Pick an example that was not discussed in each of the categories provided (services; retailers and distributors; people & organizations; sports, arts, & entertainment) and ...Which brands do you have the most resonance with? Why? Take a trip to a supermarket and observe the extent of private-label brands. In which categories do you think private labels might be successful? Why? What do you think of the Interbrand methodology? What do you see as its main advantages and disadvantages? There are four fake brand extensions among the following list; the other six were marketed at one point. Can you identify the four fakes? a. Ben-Gay Aspirin: Pain relief that comes with a warm glow b. Burberry Baby Stroller: ...
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