Question: Choose a product Conduct a branded and unbranded experiment What
Choose a product. Conduct a branded and unbranded experiment. What do you learn about the equity of the brands in that product class?
Answer to relevant QuestionsPick a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness and the strength, favorability, and uniqueness of its associations. Choose a product category. Profile all the brands in the category in terms of pricing strategies and perceived value. If possible, review the brands' pricing histories. Have these brands set and adjusted prices properly? ...Can you identify any other advantages or disadvantages with the comparative methods? What are some of the product strategies and communication strategies that General Motors could use to further enhance the level of perceived differentiation between its divisions? Consider the trade-offs involved with achieving marketing balance. Can you identify a company that has excelled in achieving balance on various trade-offs?
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