Choose a grocery product category and analyze the various brands in this category in terms of their packaging features designed to attract consumers’ attention. Identify the packaging features that make some brands in this category more or less attention-gaining than others.
Answer to relevant QuestionsWhy do you think that the trend in marcom budgeting is toward increased expenditures on promotions and reduced advertising spending? With reference to the Marcom Insight segment that opened the chapter and in view of the detailed section on brand equity later in the chapter, explain why brand awareness is a necessary but insufficient indicator of brand ...When discussing brand equity from the firm’s perspective, it was explained that as the equity of a brand increases, various positive outcomes result: (1) A higher market share, (2) Increased brand loyalty, (3) Ability ...Considering just the workability component of the VIEW model, provide illustrations of several packages that, in your opinion, represent higher or lower levels of workability. Why were motion and static displays considerably more effective at increasing Olympia beer sales in liquor stores than in supermarkets?
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