Collect ads that rely on sex appeal to sell products. How often do they communicate benefits of the actual product?
Answer to relevant QuestionsObserve the process of counter-argumentation by asking a friend to talk aloud while watching a commercial. Ask him to respond to each point in the ad or to write down reactions to the claims made. How much skepticism ...Conduct an “avatar hunt” by going to e-commerce websites, online video game sites, and online communities like the Sims that let people select what they want to look like in cyberspace. What seem to be the dominant ...Define de-individuation and give an example of this effect. What is the FLC, and why is it important to marketers? Discuss the concept of “time-style.” Based on your own experiences, how might consumers we segment consumers in terms of their time-styles?
Post your question