Consider the example in Figure 3-4 in the Appendix to this chapter. Determine the value of research

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Consider the example in Figure 3-4 in the Appendix to this chapter. Determine the value of research information under the following situations:
a. Pr(Neg | F) = .9 and Pr(Pos | F) = .1 and all else remains the same.
b. Pr(Pos | S) = .7 and Pr(Neg | S) = .3 and all else remains the same.
c. Pr(Pos | S) = .9, Pr(Neg | S) = .1,Pr(Neg | F) = .9, Pr(Pos | F) = .1.
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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