Considering a group purchasing situation you have previously experienced, like going out for the evening. What role
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Research has shown that the family can both directly and passively influence the consumer decision process The amount of influence they may exert will depend on the product category the level of invol...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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