Cost and differentiation are well known sources of competitive advantage, but why is a marketing advantage also

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Cost and differentiation are well known sources of competitive advantage, but why is a marketing advantage also a potential source of competitive advantage?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:05 AM

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Cost and differentiation are well known sources of competitive advantage, but why is a marketing advantage also

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In many markets product differentiation may be minimal and a cost advantage di...View the full answer

Market Based Management

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