Define response rate and discuss why a marketing manager might be concerned about the response rate achieved

Question:

Define response rate and discuss why a marketing manager might be concerned about the response rate achieved in a particular survey. Give an example.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

See More Books

Question Posted: Sep 29, 2015 03:31 AM

See More Questions

Why would management be concerned about the accuracy of product costs?
Why should organizations be concerned about the consequences of occupational stress? What steps should be taken to educate employees on this issue?
In your own words, explain how a marketing manager might use a competitor analysis to avoid situations that involve head-on competition.
Ethelbert.com is a young software company owned by two entrepreneurs. It currently needs to raise $400,000 to support its expansion plans. A venture capitalist is prepared to provide the cash in...
As you read through the chapter, what would you say are the advantages to a company if it establishes and maintains good ethical standards of behavior in the company?
What is an asset-backed security?
Using the Gapminder software (https://www.gapminder .org/tools), set the vertical axis to Age at 1st marriage (women) and the horizontal axis to Babies per woman. This scatterplot shows the mean age...
Consider the following characteristics of either a JIT production system or a traditional production system. a. Products are produced in large batches. b. Large stocks of finished goods protect...
Throughout history, societal influence has greatly influenced marketing decisions made by companies in all industries. The world has been affected by many difficult times in history, such as war,...
An engineering firm is interested in investigating whether the variability in the cost of small projects (defined as projects under $10 million) can be accounted for, in part, by differences in the...
Distinguish between qualitative and quantitative approaches to researchand give some of the key advantages and limitations of each approach.
Prepare a table that summarizes some of the key advantages and limitations of mail, e-mail, telephone, and personal interview approaches for administering questionnaires.
When real GDP increased in the first quarter of 2017, businesses accumulated $12.2 billion in inventories, following a decrease of $2.8 billion in the previous quarter. Explain how a fall in business...
Explain how economic-value organizations can create value through activities known as corporate social responsibility.
Modify UseArgument.java to make a program UseThree.java that takes three names as command-line arguments and prints a proper sentence with the names in the reverse of the order given, so that, for...
Explain when a firm should use each of four major ways to enter a foreign market.
What is an example of a product class that lost its differentiation? How and why did it happen?
What assumption do we have to make for the last increment of strain to be representative of earlier strain increments in the zone?
In Exercises 31 through 38, determine where the given function is increasing and decreasing and where its graph is concave upward and concave downward. Sketch the graph, showing as many key features...
By referring to Figure 13.18, determine the mass of each of the following salts required to form a saturated solution in 250 g of water at 30 oC: (a) KClO3, (b) Pb(NO3)2, (c) Ce2(SO4)3.
Regarding the owners desire to understand the interrelationships between customer satisfaction, restaurant store image, and customer loyalty, develop a set of hypotheses that might be used to...
What characteristic separates secondary data from primary data? What are three sources of secondary data?
Explain why a company should use all potential sources of secondary data before instituting primary data collection procedures.
Write the feature of Super's Career Development Assessment and Counseling (C-DAC) system?
Describe one type of role-play technique you could use in a specific group setting. Explain who would benefit from this technique and why. Toseland, R. W., & Rivas, R. F. (2017). An introduction to...
Suppose that a manager is following a base stock policy where the optimal inventory position is 10. Assume the component lead time is 2 days. At the end of day 1, there is no ordered units yet to be...

Define response rate and discuss why a marketing manager might be concerned about the response rate achieved

Question:

Step by Step Answer:

Response rate is the percentage of people contacted who complete a question or interview The ...View the full answer

Essentials of Marketing

Students also viewed these Marketing questions