Despite its ups and downs during the past decade, the Internet and digital/interactive media are experiencing a

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Despite its ups and downs during the past decade, the Internet and digital/interactive media are experiencing a strong recovery. Why is there reason to believe that the current Internet boom could be permanent?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:45 AM

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Despite its ups and downs during the past decade, the Internet and digital/interactive media are experiencing a

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