Discuss some of the important strategic issues facing a drug manufacturer in deciding whether to distribute veterinary prescriptions and over-the-counter products through veterinarians or distributors.
Answer to relevant QuestionsConsider the differences in retail concentration between the United States and Europe. How do those differences impact on manufacturers’ channel strategies? In the late 1990s, Radio Shack initiated co-branding strategies with Compaq computer and SPRINT. Discuss the logic of this strategy, pointing out its strengths and shortcomings. Visit the website of Amazon.com. Evaluate Amazon’s pricing strategy. How do its prices compare to those of “brick and mortar” retailers? Critically evaluate the company’s product offering and identify potential ...Real estate brokers typically charge a fixed percentage of a home’s sales price. Advertising agencies follow a similar price strategy. Discuss why this may be sound price strategy. What are the arguments against it from ...Go to the websites of NBC and the BBC (www.nbc.com and www.bbc.co.uk). Contrast the ways NBC and the BBC promote their daily TV programs online. Which similarities and differences do you detect? Suggest ways of improvement ...
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