Discuss how the digital revolution is impacting the way marketers plan and implement their integrated marketing communications
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As discussed in Digital and Social Media Perspective 11 there are many technological developments that are impacting IMC Cable and digital satellite systems have vastly expanded the number of channels ...View the full answer
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Saleem Abbas
Have worked in academic writing for an a years as my part-time job.
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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