Explain some of the factors that might lead to success in increasing sales and achieving communications objectives
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Explain some of the factors that might lead to success in increasing sales and achieving communications objectives when competitors decrease their budgets.
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As the text notes some companies are keen to take advantage of competi...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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