Discuss the difference between benefit and demographic segmentation. Give examples of companies employing each. Is it possible
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Discuss the difference between benefit and demographic segmentation. Give examples of companies employing each. Is it possible for a company to employ both forms of segmentation simultaneously?
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Demographic segmentation is the segmenting of markets based on age income sex race etc Clear...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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