Discuss the distinction between channel member performance evaluation and day-to-day monitoring of channel member performance. Is this distinction always clear-cut in practice? Explain why or why not.
Answer to relevant QuestionsAre sales to the channel member during a given period typically a good measure of the sales made by the channel member during the period? Discuss. What kinds of questions should the channel manager seek to answer in appraising the general growth prospects of channel members? What are the key advantages of electronic marketing channels? Based on the survey data discussed in this chapter, what have been some key developments and trends in electronic marketing channels as they have affected consumers? Is a franchise fee the same thing as a royalty fee? Discuss.
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