Discuss the distinction between channel structure and ancillary structure.
Answer to relevant QuestionsWhy is it so difficult for the channel manager to develop a truly optimal channel structure? Operating the channel does not imply total control of the channel. Can you think of an example where the channel manager does not have total control of the channel but is still able to operate it? The dramatic growth in online sales in recent years has led many pundits to predict that mail order channels driven by paper catalogs would virtually disappear. But this has not happened. By the close of the first decade of ...Why do you suppose the average costs of performing many distribution tasks are lower for intermediaries and facilitating agencies than for producers and manufacturers? W. W. Grainger, headquartered in Skokie, Ill., is one of the nation’s largest wholesalers, with more than 600 branch locations. The company sells mainly industrial products such as electric motors, fans, blowers, air ...
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