What is contactual efficiency? Can you think of examples of contactual efficiency that do not occur in a marketing channels context? If so, list.
Answer to relevant QuestionsDiscuss the distinction between channel structure and ancillary structure. Is management of the marketing channel the only instance of interorganizational management for a producing or manufacturing firm? Growth in online retail sales has been outstripping conventional sales in retail stores. This online sales growth might be enhanced significantly by the latest online sales phenomenon of mobile commerce—shopping via mobile ...Expertise and economies of scale in production do not necessarily translate into expertise and economies of scale and/or scope in distribution. Discuss this statement. The Census of Wholesale Trade and the Census of Retail Trade are published every five years by the Department of Commerce. The most recent census was taken in 2002 and the one before that was in 1997. However, the actual ...
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