Discuss the promotion a new grocery products producer would need in order to develop appropriate channels and move products through those channels. Would the nature of this job change for a new producer of dresses? How about for a new, small producer of installations?
Answer to relevant QuestionsDescribe the advantages and disadvantages of the approaches to international market entry discussed in this chapter. Insurance agents are intermediaries who help other members of the channel by providing information and handling the selling function. Does it make sense for an insurance agent to specialize and work exclusively with one ...Discuss the relative advantages and disadvantages of railroads, trucks, and airlines as transporting methods. Briefly explain which aspects of customer service you think would be most important for a producer that sells fabric to a firm that manufactures furniture. Consider the evolution of wholesaling in relation to the evolution of retailing. List several changes that are similar, and several that are fundamentally different.
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