Give two examples of service firms that work with other channel specialists to sell their products to final consumers. What marketing functions is the specialist providing in each case?
Answer to relevant QuestionsDiscuss some reasons why a firm that produces installations might use direct distribution in its domestic market but use intermediaries to reach overseas customers. Give an example of a producer that uses two or more different channels of distribution. Briefly discuss what problems this might cause. Discuss some of the ways that air transportation can change other aspects of a Place system. Discuss the types of trade-offs involved in PD costs, service levels, and sales. How do you think a retailer of Maytag washing machines would react if Maytag set up a website, sold direct to consumers, and shipped direct from its distribution center? Explain your thinking.
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