Question: Discuss the relationship between strategic product management and channel management
Discuss the relationship between strategic product management and channel management. Is one of these areas more important than the other? Explain.
Answer to relevant QuestionsExplain the role played by channel management in the implementation of product differentiation and product positioning strategies. Procter & Gamble has become so concerned about the proliferation of private-label products that it has taken the extraordinary step of suing one of its own channel members that sells private labels as well as large volumes ...Free riding, though profitable for some types of dealers, can be detrimental for manufacturers, full-service dealers and even consumers. Do you agree or disagree? Explain. Discuss some alternative strategies available to the manufacturer contemplating the passing of price increases through the channel. Why is the success of a manufacturer’s overall promotional strategy dependent to a significant extent on channel member cooperation?
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