Explain the role played by channel management in the implementation of product differentiation and product positioning strategies.
Answer to relevant QuestionsWhat are some of the channel management problems that can arise when pursuing product line expansion and contraction strategies, trading-up and trading-down strategies and a product brand strategy that uses both national and ...Expensive sunglasses, ranging in price from $50 to $200 or even higher in some cases, have become quite the rage. Ray-Ban, one of the leaders of the pricey sunglasses phenomenon, was joined by numerous other manufacturers, ...What should be the role of the channel manager in formulating the manufacturer’s pricing policies and strategies? Apple CEO Steve Jobs has been quoted as saying: “We don’t know how to build a sub-$500 computer that is not a piece of junk.” Job’s disdain for the under $500 price point for personal computers reflects his belief ...Regardless of the specific promotional strategies that the manufacturer uses, a higher level of channel member cooperation is more likely to be gained if these strategies are part of an overall program of channel member ...
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